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  • Trigger won the Norwegian National Championship in PR
    just incredibly inspiring Heads of the Future combines a good idea with innovative use of technology and excellent realisation and in this way we create effective involvement This requires good teamwork and had it not been for an extremely competent employer who really wants to achieve results it would not have been possible Good Morning which developed the technological solution has also made a remarkable effort so we are many who deserve the credit for this victory and that makes winning even more fun says Preben Carlsen Managing Director of Trigger Creative effects that give commercial results The reason given by the jury states that this year s Gullkorn Award shows that good PR work creates specific commercial results The winning entry shows that media attention no longer is the number 1 device in the profession but that PR is about engaging and activating the customer s target groups wherever they may be This year s winning agency has used creative effects in a relevant way They have set clear goals and can point to impressive measurable results that create significant and long term values for the customer This year s winning entry comes from a young agency that likes to push the limits The Gullkorn Award goes to Heads of the Future by Trigger for NITH Trigger had a total of seven nominations in this year s finals and also participated in the fight for gold with its work for the Norwegian Environment Agency and the Norwegian Horticultural Society with Buzzing Gardens for DNB with the campaign With Leo and for Unghjelp with Facebook for real All the Gullkorn winners Besides Trigger Geelmuyden Kiese became the big winner of the evening with a total of three gold medals for its work for Devold the University of Stavanger and Toyota

    Original URL path: http://www.trigger.no/en/nyheter/trigger-vant-nm-pr-2/ (2015-05-25)
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  • Samsung chooses Trigger
    of thinking we at Samsung can relate to We feel we have found an agency that challenges established patterns of thought and will go to great lengths to create values along with us and our other partners This is in perfect harmony with what Samsung stands for says Hanna Brenner Interim Communication Manager Samsung Electronics Nordic AB Innovation and development The collaboration will concern long term positioning within all product categories campaign development and realisation as well as on going communication assistance and everyday consultancy Samsung is a tremendously exciting brand In recent years they have firmly established themselves as one of the most innovative companies in the world In Trigger we are dedicated to technology and development so it is no secret that we have really really wanted to be able to work with Samsung Getting the opportunity to do this now within all their product areas is nothing short of enormously exciting We take on the job hammer and tongs with a large dose of humility and look forward to showing the world the results of the collaboration says Bente Kvam Kristoffersen Customer Team Leader at Trigger Trigger AS Fredensborgveien 24 A 0177 Oslo Norway Design Bielke Yang

    Original URL path: http://www.trigger.no/en/nyheter/samsung-velger-trigger-2/ (2015-05-25)
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  • Tre nye til Trigger
    as a new consultant at Trigger You rarely encounter such heavy senior competence as Lene who in addition is completely open to new ideas and doing things differently This is the perfect combination for Trigger When she additionally brings a rare expertise of internal communications and culture building there is no doubt that we have acquired a valuable resource for the team I am convinced that Lene will bring an enormous amount of value with her experience wisdom and curiosity says Preben Carlsen Managing Director or Trigger New project manager Trigger has also brought in Therese Jensen as a new project manager She arrives from Gyro where she was responsible for a number of complex projects for clients including Harald A Møller Gassnova Ekebergparken Fargerike Sparebanken Vest and Grønmyr Barnehager She also has additional experience from ROK and the Oslo School of Management I have dreamt of working for Trigger because they are the best at what they do Trigger is different because of its transparency and shares experiences with both its head and heart They represent a modern approach that not only makes us great internally but also helps to pull the rest of the industry forward The fact that Trigger is investing so much in its employees creates a healthy and exciting environment that I look forward to working in being inspired by and develop in says Therese Jensen Therese is a rare combination of energy with structure a desire for action and she has a strong will to make a difference These qualities are hard to find in project managers and we look forward to see the results in projects the whole of Norway will talk about says Preben Focusing on digital planning Sandra Ness arrives from Hyper Island in England where she studied a Masters degree

    Original URL path: http://www.trigger.no/en/nyheter/tre-nye-til-trigger-3/ (2015-05-25)
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  • Trigger talk: Jan Christian Thommesen - Trigger
    records several times over during the first month of trading well that was just terrific 2 If you worked for a communications agency who would your dream customer have been I think the correct answer to this is IKEA Then I would at least have had a solid advantage in competition with other consultants based on my experience of the business But I ll try to avoid giving the obvious answer here I particularly enjoy taking on tasks that appear to be almost impossible So I think it must be a customer who faces huge challenges who has to communicate to maintain trust who is the subject of a lot of tests by both the target audience and other stakeholders and who has exciting and strong messages to convey So I think my answer here is the police In plain terms They have a clear mission within our society and there are high expectations about the volume of communication and the way in which they communicate and they have a lot to gain through strategically communicating with people as much as possible I think it would be possible to add a lot in this setting with my box of tools from commercial communications The way you work on a launch the way you think through messages and target audiences and daring to give your stream of communications a tabloid edge all of these would benefit them in my view And not least working on engaging the target audience in what you are working on Everyone wants to give their opinion on the police and the ways in which they deal with crime and crime prevention In other words there is an extreme shortage of contributors in the target audience who are ready to provide assistance It s a pretty unique situation that I could envisage working on if I worked at an agency 3 Open client lists yes or no Given that we along with Trigger and Geelmuyden Kiese have been pushing this debate already it s obvious what I think about this issue Transparency is essential no matter what the nature of the assignment is or which business it concerns The agencies are our extended arms and there is absolutely nothing mysterious about any of the things that they help us with It will increase the understanding of what we as communicators work on and what we make public which I think all parties can benefit from 4 We ve used Facebook for ten years Will we be using it in ten years time It depends on where people will be in ten years time When Facebook was established they stuck to the Internet platform Then along came smartphones and users moved before Facebook did Of course it didn t take long for them to follow because they move quickly and have launched several apps in addition to Facebook and have bought up various companies to strengthen themselves and diversify Naturally advertisers also determine a lot of what happens

    Original URL path: http://www.trigger.no/en/nyheter/fra-kundesiden-jan-christian-thommesen-2/ (2015-05-25)
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  • Trigger ready for 2014 Gullkorn Award
    their own way engaged their target audiences through communication that has a bearing on them Thus they have also achieved results we hardly dared hope for says Preben Great breadth and variation Trigger has advanced with commissions carried out on behalf of five different clients in five different categories The jobs were also highly complex and among the finalists are represented jobs from the public sector private industry educational institutions and organisations It is particularly gratifying that so many different jobs have advanced to the final with especially when the sectors industries and business areas are so different It shows that we have what it takes to work with vastly different businesses and industries and that is reassuring says Preben These are this year s Trigger finalists Trigger advanced in the categories Integrated Campaign of the Year Launch of the Year and Innovation of the Year with its Heads of the Future campaign for NITH in Oslo The brief was to recruit new students The solution was to use innovative 3D print technology as proof of the opportunities offered in the future by an IT education The results were excellent and never before has NITH had so many applications In the category Launch of the Year Trigger advanced with its campaign Ham Destination Tynset on behalf of Nortura The task was to form pride engagement and increased sales of locally produced quality ham from Tynset The solution was to engage the community in turning Tynset into Norway s ultimate ham destination The result was ham fever in both rural and urban settings and a record increase in sales Trigger also advanced with its campaign Buzzing Gardens in the Launch of the Year category on behalf of the Norwegian Environment Agency The task was to mobilise Norwegians in the fight against

    Original URL path: http://www.trigger.no/en/nyheter/trigger-med-flest-finalister-arets-gullkorn-2/ (2015-05-25)
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  • Trigger talk: Vibeke Holann - Trigger
    at H M If I have to choose then I would pick the last communications project we did For the second year in a row we organised H M Loves Music a mini festival that kickstarts the festival season in Norway with concerts at our store on Karl Johans gate and at the Vulkan Arena This year s line up was CLMD Proviant Audio Coucheron KLUBB LOLLIPOP Hvitmalt Gjerde and AWAY Over 1200 people came to the festival and the majority were young adults at the age of 18 25 our main target group In addition the level of sharing on social media before and after the festival was huge 2 If you worked for a communications agency who would your dream customer have been I m lucky enough to work for my dream customer 3 Open client lists yes or no Transparency is always best This doesn t only apply to the communications industry but to other fields as well 4 We ve used Facebook for ten years Will we be using it in ten years time If I knew the answer to that I would be rich We have so far learned from the social media world that social media comes and goes New solutions and new ways of communicating emerge and take over And I think the founder and owner of Facebook will probably be part of the next big thing The acquisition by Facebook of companies like Instagram shows that they can see the limitations of Facebook So it s important to complement their product and find the next big thing 5 What do you wish you saw more of in the Norwegian communications industry Arenas where it is possible to share and be inspired by each other s communications work This would take the communications

    Original URL path: http://www.trigger.no/en/nyheter/fra-kundesiden-vibeke-holann-2/ (2015-05-25)
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  • Trigger proposes new transparency initiative - Trigger
    as interested in transparency as they claim to be says Carlsen PR industry faces a PR challenge The survey shows that the media s recent focus on the PR industry has helped weaken the reputation of the industry significantly Half of Norwegian business leaders believe the reputation of the PR industry has been weakened which is reflected in just one in four Norwegian business leaders has a good impression of the PR and communications industry while one in three business leaders has little confidence in information and details that come from the PR and communications sector By comparison just 22 per cent have confidence in this information The PR industry comes across as anything but a group of PR experts in the debate about secret client lists It seems as if most of them have forgotten rule number one Words and actions must reflect each other Either do as you say Or tell it as it is In the debate on transparency most PR agencies stubbornly insist that transparency is the ideal situation but act contrary to what they say and demonstrate time after time that they value secrecy above all else This makes them come across as incongruous and undermines confidence in the industry as a whole says Carlsen Proposing a transparency initiative Based on the survey results Trigger is now proposing a new transparency initiative in the PR industry Now that we know clients are positive about transparency we want to propose a transparency initiative at the next board meeting of the industry organisation Komm The hope is that we can establish a joint venture that commits member agencies to contacting their clients to disclose the customer relationships that clients are positive about being open about In the future we will work to establish an industry standard that demands open client list because we won t have succeeded until the PR industry as a whole has open client lists which will mean the onslaught against its reputation will no longer be viable says Carlsen Read more about the survey results here Of the business leaders who have purchased PR and communication services a total of 92 per cent are positive about telling the outside world that they are working with a PR and communications agency while just six per cent are negative about this Furthermore 87 per cent say that they are positive about telling the outside world what kind of work their PR and communications agencies are carrying out on their behalf while just nine per cent do not want to disclose what sort of work their PR and communications agencies do 74 per cent of business leaders say transparency is important for them when choosing a PR agency while just one out of ten business leaders say this is not important to them Only 23 per cent of business leaders have ever been contacted by the PR agency they work with seeking permission to disclose their client relationship By comparison 75 per cent say that they

    Original URL path: http://www.trigger.no/en/nyheter/trigger-varsler-nytt-apenhetsinitiativ-pr-bransjen-2/ (2015-05-25)
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  • Trigger styrker seg på kreativitet og strategi
    strong comprehensive strategies As a consultant and KAM at Trigger her experience will come in handy in the continued development of Trigger s focus on media strategies based on owned and earned media platforms Jannicke represents a rare combination of strategic thinking smartness and a desire to innovate Our ambition is for Trigger to become the best company in Norway for smart and cost effective media planning In order to succeed we have to promote owned and earned media to a strategic level on par with paid media We will achieve optimal effect from the interaction between all channels only when we work strategically using target audience insight and methodical media planning in earned and owned media says Preben Carlsen Managing Director of Trigger Ever increasing focus on creativity Trigger was the first PR agency in Norway that truly focused on creativity through establishing a dedicated department for concept development This was almost two years ago The initiative is a success and now Trigger is appointing its fifth creator and concept developer Jon Erik Skaret has received a fresh vote of confidence from Trigger after completing an impressive internship Jon Erik matches our culture at Trigger perfectly During the course of his internship he developed several unusually strong concepts on behalf of our clients We re really pleased he has chosen to stick with us says Preben Jon Erik Skaret is an alumnus of Westerdals School of Communication where he graduated as an Art Director Since graduation he has worked on a freelance basis for Superblaise and as an AD assistant for Elisa Røtterud Jon Erik has previously studied graphic design at Idefagskolen and IGM and has spent a lot of time working on commissions for voluntary organisations He was also a bronze medallist in Gullblyanten s student category in

    Original URL path: http://www.trigger.no/en/nyheter/trigger-styrker-seg-pa-kreativitet-og-strategi-2/ (2015-05-25)
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