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  • NITH seeks the future heads - Trigger
    and form the majority of the college s students currently The Solution Through the concept NITH seeks the future heads we combined the fascination with technology with separate identity building in order to appeal to and engage a wider audience We actively searched for the future heads for NITH the college that acts as a gateway to the careers of the future Through their interest in IT these heads will be involved in shaping our society in future and we therefore wanted to pay them the tribute that they deserve with a little help from the technology of the future 3D printing The first thing we did was to produce a recruitment website www fremtidenshoder no where potential candidates could scan their own head using their webcam and get a 3D model of themselves in return Then we printed out the most popular and dedicated 3D heads that came in and immortalised them as statues in some of the most prestigious artistic and cultural venues in Norway Tomas Ødegård 16 years old was placed beside Salvador Dali and August Rodin in the capital city s new Ekebergparken Sculpture Park Dan Levi Tømt Hansen found himself among the technical wonders of the world at the Norwegian Museum of Science and Technology Iris Oddgeirsdottir wound up in the company of one of the world s greatest painters at the Munch Museum Jonas Folvik received the honour of having his head displayed on a giant column in the middle of Aker Brygge Finally we took the campaign back to the nerds themselves and allowed Simen Kristoffer Frogner to be exhibited at the IT and technology trade exhibition The Gathering hosted on the Viking Ship in Hamar We also used technology as attractions at educational fairs around the country where we 3D printed heads

    Original URL path: http://www.trigger.no/en/arbeider/fremtidens-hoder-2/ (2015-05-25)
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  • The Information Office for Christmas Trees - Trigger
    develop new ways of engaging the target audience build personal relationships with the press and provide them with new exiting material every year We decided to launch the world s first Information office for Christmas trees a service where everyone can get information be inspired and get in touch with Plantasjen s gardening and trend experts from early December until Christmas eve The Information office for Christmas trees has been present in Plantasjen s own channels social media in editorial media and in real life four years in a row To claim ownership of the Christmas tree season and encourage people to start purchasing Christmas trees in early December we established the Christmas Tree Day The Christmas Tree Day is celebrated on the first Thursday in December and is now a regular tradition which firmly places Plantasjen as the most important source for consumers and journalists about Christmas trees and decoration trends in Norway Christmas tree day 2010 In 2010 more than 100 couples took part in Norway s biggest tree decoration course for first time tree buyers outside the central train station in Oslo Christmas tree day 2011 In 2011 Norwegians Finns and Swedes decorated more than 8 000 digital Christmas trees in an online qualification before Finland took home the victory in the Nordic tree decorating championship held on the roof of the Norwegian Opera house in Oslo Christmas tree day 2012 People in the north of Norway decorate their trees differently to those in the south In 2012 journalists experienced a forest of Christmas trees where decorations were based on the geographical differences between east west north and south Christmas tree day 2013 In 2013 we arranged the world s first Christmas spirit experiment to see if we could rekindle the Christmas spirit among those who had

    Original URL path: http://www.trigger.no/en/arbeider/opplysningskontoret-juletraer-2/ (2015-05-25)
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  • UngHjelp – Facebook for real - Trigger
    Real a campaign which underlined that it s ok that not everything is perfect That honesty is the best way also in social media Facebook for real was an ambition to create a social movement to ensure that social media becomes a positive force in people s lives Not a negative pressure factor To create engagement around Facebook for real we needed to make people stop and think about how their social media behaviour affects others We needed to make a clear statement So we launched ten new Facebook rules Rules showing people that fake have become normal in social media at the same time demonstrating that honesty is a better way Rules that are exaggerated to provoke engage and create an important discussion To launch the new Facebook rules we invited selected opinion leaders and celebrities to take a selfie and post the image on Instagram alongside rule number 1 Thou shalt not take for granted that you are the most interesting photographic object of the planet Selfies Facebookforreal At exactly 12 o clock they shared their images on their Instagram and Facebook profiles This created instant viral support and hundreds of young people took part in the campaign posting their own selfies alongside rule number one As expected the opinions was split Some loved the new rules Others thought they were hopeless It did not take long before the audience started launching their own suggestions something we made possible by offering them their own Facebook rule generator In this way even more people would reflect and take part in the conversation The Results From one day to another the Facebook for real movement helped UngHjelp go from being a well kept secret to become an organisation everybody talked about Attention The campaign attracted a lot of attention in

    Original URL path: http://www.trigger.no/en/arbeider/unghjelp-facebook-real-2/ (2015-05-25)
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  • Tesori School for suitors - Trigger
    information and inspiration to understand what women expect from a proposal They are looking for a pat on the back and confirmation that they are doing things right The solution We didn t have the resources to do a big campaign so we needed to think laterally The answer was the world s first school for suitors It might seem hopeless to recruit introverted Norwegian men to a suitor school where they have to open and share their feelings However with the promise of anonymization and secrecy we were confident that we could reach a few candidates and subsequently use their stories to reach out to the rest of the audience group Man to man To recruit students to Tesori s school for suitors we used social media In addition the world s first school for suitors naturally attracted the attention of the press Within a week four students signed up That was all we needed On the day the school for suitors was arranged the four dedicated candidates were ready to learn Obviously anonymised so we didn t ruin the exam the proposal itself They received a run through on how to chose the perfect engagement ring what to think about before you enter marriage and female insight and expertise from the editor of Norway s biggest bridal magazine Ditt bryllup Your Wedding All the students passed with flying colours and were more convinced than ever that they wanted to propose After the School for suitors we shared tips and experiences with the rest of the target audience on Tesori s webpages and in social media We also had mentions in a range of different newspapers Results Attention In total Tesori School for suitors had 18 mentions in press cuts during the campaign period Reach Editorial mentions and the

    Original URL path: http://www.trigger.no/en/arbeider/tesori-frierskole-2/ (2015-05-25)
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  • adidas Running - Trigger
    way to motivate and inspire We called the concept myadidasweek In a period of ten weeks we wanted to front ten different girls and their relationship with running on adidias Running s Facebook page We wanted ambassadors anyone could identify with regardless of fitness and background in exercise In addition we wanted a broad group and candidates with stories that could motivate and inspire others We found our ambassadors through a recruitment campaign on Facebook Via an application page girls from all over Norway could apply to become adidas Running s face of spring 2013 After a few weeks we had ended up with a group of great girls from all over the country Anyone could find someone to identify with Some were well trained and already running regularly others were at the starting block and needed a little push to get started Some worked out at gyms every week others were athletes who wanted to use running to become even better in their discipline Some were already well known personalities others were completely unknown to the outside world But they had one thing in common they wanted to run and they wanted to go all out The girls were given a week each on the adidas Running s Facebook page They shared everything from exercise and nutrition advice to personal experiences and stories In addition they received personal follow up on exercise and nutrition from adidas own running coaches Hanne Lyngstad and Ingvill Måkestad Bovim for the ten weeks the campaign lasted In addition to spreading motivation and inspiration on Facebook the girls took part in a press event at an adidas pop up shop at Eger in Oslo We teamed up with Elixia who also focused on running in spring 2013 They launched the workout concept Elixia Running

    Original URL path: http://www.trigger.no/en/arbeider/adidas-running-2/ (2015-05-25)
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  • IKEA #BringTheMomentBack - Trigger
    everyday moments are the key to a harmonious family life However ironically Norwegian women rush through these moments Therefore IKEA invited them to Bringthemomentback Bringthemomentback is about the times when we manage to slow down and appreciate life s little pleasures together We wanted to prove that IKEA s products could help us savour these moments and bring the moment back The Completion We launched the art project Bringthemomentback Focusing on moments already happening in city life and used he best interior bloggers in Norway to furnish for streetconcert feedtheducks and sunset for passers by to appreciate Then we transferred Bringthemomentback as a social project to Instagram where the images made IKEA part of already existing conversations inspiring more people to slow down by sharing everyday moments Then we invited people to IKEA s every day home special made for ordinary moments Opinion leaders bloggers journalists and IKEA staff joined passers by to help us Bringthemomentback The moments were quite ordinary but made magical by IKEA s products proving that the right interior can make the most out of everyday moments The Results Attention 102 press articles revolved around IKEA s new catalogue Engagement 0 to 3 500 Instagram followers

    Original URL path: http://www.trigger.no/en/arbeider/ikea-bringthemomentback/ (2015-05-25)
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  • Norway's least travelled - Trigger
    campaign shows that money and lack of time are the most important reasons why Norwegians do not fly more and longer The survey also shows that New York is the destination most Norwegians dream of travelling to The Solution A revolution is not a revolution before it involves the people That is why we wanted to highlight Norwegian s long distance revolution by stressing its true meaning namely that now more Norwegians chance to travel far especially the ones who haven t had the opportunity before To illustrate this we with the people started searching for Norway s ten least travelled candidates Subsequently we were to invite them to Bjørn Kjos launch flight to New York with the Dreamliner There the candidates could experience the big city and take part in Norwegian s celebration of the long distance routes Basically have a lifetime experience to get a real feel of the long distance revolution Because we wanted Norwegians to find the ten candidates for Norway s least travelled themselves our strategy was to create a wide involvement by spreading our message about the competition in both our own deserved and paid channels We worked strategically on all faces throughout the campaign period Before the campaign we made a survey of Norwegians travel habits We broke down the results to a regional level which gave us good qualitable local PR angles During the campaign we chose to use Norwegian s own channels to spread the message both efficiently and reasonably That created an arena where everyone could nominate their candidate where they also could read up on fun facts concerning Norwegian s travel habits and information about Norwegian s new long distance flights In the nomination period we got to know a lot of charming nominees with nice and heart warming stories to tell We wanted to tell their story to create even more involvement around the campaign On Facebook we developed a series of videos where we visited some of the people that were nominated The result was six charming video portraits Play Play Play Near the end of the nomination period we started to announce the winners We made collaboration with P4 and Norway s least travelled became a significant part of the radio channels face Throughout a two weeks period they called up winners on live radio every other day This resulted in both cheering nervous outbursts of laughter and screams of shock as the winners learned what they had been chosen to take part in The winners were also announced continually on Norwegians Facebook Page When Norway s ten least travelled were located the preparations for what was going to be an amazing trip started Tuesday on September 3rd 2013 the whole crew of excited people sat down at a table in the Dreamliner and flew across the Atlantic Several of them had never been on board a plane before In New York they visited among others the Empire State Building Moods of Norway and took part

    Original URL path: http://www.trigger.no/en/arbeider/norways-least-travelled/ (2015-05-25)
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  • The business redecorates - Trigger
    Formtor Norwegian communications businesses are few and people working within the area know each other personally The most well known business leaders would naturally have the best impact Play Play Play Play Play Play The Solution We had to build both credibility and trust for Formtor We therefore used key personalities to talk about the agency and share their opinions in social media First we challenged leaders within advertising PR and design to help decorate the office of the new Creative Director of Formtor This challenge took place on Twitter and also managed to spread further via Facebook and Instagram When the known business personalities had chosen a piece of furniture each we documented the room being furnished on film The film was spread both editorially and through social media at the same time as the position was published on Formtor no When we were confident that as many as possible had seen the challenge we sent out a second film with a personal message to selected candidates The Results Attention Number of hits on Formtor no increased by 129 3 more than 1000 people read the job description Engagement Formtor got 12 qualified applicants And most important than all

    Original URL path: http://www.trigger.no/en/arbeider/the-business-redecorates/ (2015-05-25)
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