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  • Urban Lifeguards - Trigger
    beaches By drawing parallels with these environments we aspired to communicate traffic security with an entertaining approach We created a recognized service which no one had seen in the city centre before We created the Urban Lifeguards On a crystal clear blue morning June 2013 we introduced our new street patrol for the first time During ten days twenty lifeguards watched over pedestrians in Oslo and Akershus crossings that are the worst traffic hazards The lifeguards had their own lifeguard towers which is familiar from Baywatch They involved the audience handed out information folders told people to look up from their phones and pay attention and helped old ladies across the road Throughout the whole campaign period we worked strategically both in our own and deserved faces As an information hub we had our own Facebook Page Here we put out information about the campaign and traffic security The Facebook Page also allowed people to ask the Norwegian Public Roads Administration questions directly We also created a Facebook app which functioned as a digitalized version of the folder that was handed out on the street On the day of the launch we created a launching event where we invited the press to come to Jernbanetorget in Oslo one of Norway s most dangerous crossings Amongst the attending were the Norwegian Public Roads Administration the municipality of Oslo Akershus district county Trygg Trafikk and Dag Erik Pedersen host and the project s ambassador At the same time as the event in Oslo we held equivalent press releases in Bærum and Romerriket To secure adequate exposure for our message and also make sure the appreciation of our lifeguards grew we developed an add that was put up in bus shelters towards the end of the campaign The add had the inscription Learn

    Original URL path: http://www.trigger.no/en/arbeider/urban-lifeguards-2/ (2015-05-25)
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  • Buzzing Gardens - Trigger
    formed the background for this campaign Next we highlighted local solutions to the problem and in the third phase we established the bumblebee as the garden s own pet to create lasting relations to the insect and the issue We also helped ambassadors and opinion leaders contribute to the different phases of the campaign In all three phases we utilised media friendly events ambassadors and opinion leaders to reach people through different communication channels They included targeted media work to find the audiences as well as using Facebook where people could back their engagement for the bumblebee Finally Instagram was used which would add an emotional component A blog relay supported the campaign through the three different phases A separate series of short films with a famous Norwegian garden lover and recognised journalist was uploaded to YouTube and used as content for the bloggers Each of the five episodes were adapted to support the campaign s different phases The Results Attention Approximately 70 press cuttings including several pieces in national news on radio and TV Engagement 4 500 followers on Facebook Facebook reach 40 000 184 shared images of bumblebees on Instagram 140 blog posts by 130 bloggers 5 000

    Original URL path: http://www.trigger.no/en/arbeider/buzzing-gardens/ (2015-05-25)
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  • Welcome to Dipper - Trigger
    the day to day life of the SMEs which had to understand that Dipper is set up to make their lives easier The Solution Dipper wanted to prove that they understood the people behind the SMEs For them work is not just business it s personal To make it work in a B2B market we needed to build relations with the SME customers by adding value So we used the clients themselves in Dipper s communications building stronger and lasting relationships helping Dipper to get the recognition they deserved The Completion At the press launch of Dipper everything from the food to the venue was delivered by Dipper s customers as a evidence of how working together can benefit SMEs We launched a blog for Dipper s customers where they could share stories and knowledge with each other and connected it to LinkedIn to simplify networking Through surprises including brass bands shoe shining gourmet lunch and even de iceing of the car on a snowy morning we welcomed our first customers We recorded it and shared the moments on social media Our personal approach led to thousands of SMEs talking positively about Dipper We developed relationships based on trust rather than on pure financial transactions The Results Attention 30 editorial pieces in the media Dipper s leader Cecilie Vanem winning Norway s female IT personality of the year Several thousand new customers Engagement 35 000 unique visits to Dipper no 10 000 YouTube views Thousands of recommendations in social media Reach 1 million Cred All the SME customers who contributed on the press launch Carl Viggo Hølmebakk for lending us his offices Øyli Bygg for participating and sharing their experiences Sissel Fylling for styling and make up and Pizza og Kinaekspressen for serving pizza to the press corps JCP for

    Original URL path: http://www.trigger.no/en/arbeider/welcome-to-dipper/ (2015-05-25)
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  • Jordan: The right tools can create wonders - Trigger
    paid advertising strategy which didn t create any effect Millions of Norwegians have been helped by Jordan to give their homes a new life help to create everyday miracles To ignite real emotions we had to move a way from tools merely helping people to decorate to tools creating small miracles The Solution We wanted to create real emotions by showing the amazing results Jordan s painting tools can create The solution was a new concept The right tools can create wonders Made possible by Jordan The Completion Strong words demands strong evidence so we launched the concept by creating a real miracle a proposal so unique that it would be spoken of all over Norway A proposal in amazing surroundings created by Jordan s painting tools shared on YouTube To avoid rumours and speculations about whether or not the proposal was faked it was important to ensure that everything was 100 real Everyone who participated did it out of love for the bride and groom to be Everything was done only once No directions were given Everything was based on real emotions real excitement and real happiness We developed a PR strategy which started locally with all those involved and their social media contacts We then expanded by gradually building up to a national level before going international with coverage in the Huffington Post Italian TV and MSN live global amongst others The YouTube phenomenon was a fact and big enough to create a second wave of press interest in Norway Play Play Play The Results Attention The campaign was mentioned in 50 different press articles both national and international Reach 15 5 million Engagement 65 000 shares and likes on Facebook 10 of the Norwegian population have seen the film 1 million people globally have seen the film

    Original URL path: http://www.trigger.no/en/arbeider/jordan-the-right-tools-can-create-wonders/ (2015-05-25)
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  • Order a Farmer - Trigger
    ways Some like it while some do everything they can to avoid it It also appears that a lot of people were lacking muscle power proper knowledge or tools to actually fix they things they wanted or get the results they needed The Solution Felleskjøpet represents the norwegian farmer that has an incredible expertise and versatility when it comes to all practical work We wanted to highlight this by assisting the locals when they needed a helping hand We launched Order a Farmer so that everyone who needed help with the spring maintenance could order a real farmer to their home with only a couple of clicks on the computer We developed an easy ordering solution on FK s Facebook page that let the people write about themselves where they lived and why they needed help Felleskjøpet brought tractors farmers and employees to the chosen cities and helped as many people as possible during one saturday in May Felleskjøpet s providers Stihl Nordic Garden Blomsterringen and Fiskars also contributed with both people and equipment Our goal with the ordering prosess was not to get thousands of requests we would never be able to help everyone anyway but to get requests of such high quality that it could potentially lead to media attention In addition to Facebook and Felleskjøpet no we used local media to generate traffic to the ordering page prior to the event Play Play Play On the day of the event numerous of tractors were rolled out of Felleskjøpet s stores in Drammen Trondheim Sarpsborg and Hamar In addition to creating attention we also recreated that one scene from the commercial Farmers in the city most people vividly remember The only difference was that this time it was real The farmers really got to show off their knowledge

    Original URL path: http://www.trigger.no/en/arbeider/bestill-en-bonde-2-2/ (2015-05-25)
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  • Interior Design Blogger's IKEA show case - Trigger
    of dedicated interior design bloggers who loves to share and talk about the one thing they all have in common Interior design and home decoration Norske Interiøbloggere NIB Norwegian Interior Bloggers holds thousands of interior design blogs and is a very important arena for inspiration for bloggers and their readers This is why it was important for IKEA to introduce the online shop to the online trend setters in an inspiring way The Solution We started a collaboration with NIB and invited one of the most popular interior design bloggers in Norway Nina Holst aka Stylizimo to decorate her own space at IKEA Slependen Nina Holst styled one interior in three different styles She only used products that were avaliable at IKEA no The decoration session was streamed live at NIB s pages so that all interior design lovers in Norway could be inspired as they followed Nina in action During the streaming Nina shared her best tips and secrets as well as having a constant dialogue with the viewers Links to the products she used was constantly posted so that people who liked the products easily could go to IKEA no and get to know the new online shop To make sure the event had great interest we used own and earned media IKEA Norge s facebook page and their blog Livet Hjemme The Life at Home Both NIB and Nina Holst shared the video on their blogs and Instagram profiles This way the good stories and experiences stayed in the core target group The Results Attention The live streaming of Stylizimo at IKEA was viewed over 3500 times The activities on IKEA s Facebook page alone had a reach of more than 70000 during the two days of the event Engagement IKEA Stylizimo and NIB recieved more than

    Original URL path: http://www.trigger.no/en/arbeider/interior-design-bloggers-ikea-show-case/ (2015-05-25)
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  • Press Event for the IKEA METOD - Trigger
    the proper interior design journalists bloggers and stylists The challenge was primarily getting busy journalists bloggers and stylists to find time to spend a whole day in Stockholm dedicated to IKEA The Insight We know that journalists bloggers and stylists are an extremely busy group who are getting all kinds of invitation to events and launches That is why we had to present a mixed inspiring and exciting schedule to make this target group thrive to go to Stockholm and be a part og the METOD launch It was important to find some city pearls this group had still to see and our goal was that the participants would get the absolute most out of their day in Stockholm The Solution It was important to find the right people beforeahand by close communication and pitching as well as securing an inspiring program of the trip To kick off the event we invited our participants on a guided tour to one of Stockholm s most thrilling restaurants Taverna Brillo The highlight of the trip was the world launch of the METOD line A personal guide showed the participants through the different kitchen show cases and they got to meet designers and developers who could give them a great insight of the thoughts behind the different kitchens Following this was a panel discussion involving the modern use of the kitchen The kitchen tour were good photo oportunities for the participants For the grand finale the participants were taken to a brand new townhouse Nosh and Chow for an exclusive dinner The Results Through thourough planning a good pitch and close follow up we made sure that 13 relevant journalists bloggers and stylists participated on the press event for IKEA METOD in Stockholm IKEA recieved great feeback from the participants after the event

    Original URL path: http://www.trigger.no/en/arbeider/press-event-for-the-ikea-metod/ (2015-05-25)
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  • The IKEA Kitchen Evolution - Trigger
    of our future through the METOD line This gave us a great opportunity to put the evolution of the kitchen in the spotlight and prove that METOD is a brand new way to think kitchen The Solution METOD is adapted to the modern life and is the last step of the kitchen evolution This is why IKEA decided to map the evolution of the kitchen from it s very beginning to today We interviewed kitchen experts chefs and ethnologists from Folkemuseet Museum of Cultural History grandmothers and food bloggers all to widely research everything and everyone revolving the kitchen We also mapped the Norwegian s relationship to the kitchen and we questioned them about anything from cooking to sex This gave us good statistics to use for our editorial work Using this information we wrote the Kitchen Evolution IKEA s own blog Livet Hjemme The Life at Home was the main arena for the Kitchen Evolution We had our own blog stream where we would regularly post articles about the kitchen and it s evolution using a chronological time line as our starting point To engage the most important target groups we startet a collabortaion with Norske Interiørbloggere NIB Norwegian Interior Design Bloggers who also blogged about the kitchen evolution To engage the consumers we established kjøkkenevolusjonen on Instagram and challenged them to help us map out the evolution The best photos was also posted on Livet Hjemme The Results Attention Close to 100 press articles revolved around IKEA s METOD including the research about the Norwegian s use of the kitchen Engagement IKEA got more than 1000 Facebook likes on their posts about the kitchen evolution and Livet Hjemme More than 150 000 consumers saw the posts on Facebook and around 100 photos was tagged kjøkkenevolusjonen on Instagram Effect

    Original URL path: http://www.trigger.no/en/arbeider/the-ikea-kitchen-evolution/ (2015-05-25)
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