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  • Norwegian’s tail fin heroes - Trigger
    as a challenger in the airline industry while strengthening preferences for the Norwegian brand in the company s four most important regions The insight Norwegian is known to challenge the established airline companies on behalf of their passengers This is symbolized by their portraits of historically recognized Scandinavians on their tail fins These were also challengers of their own times who changed the rules for the better How could we use the ten year anniversary to prove that Norwegian is still a challenger even though they now are bigger than the competitors they once rioted against The solution The solution was to involve people in local elections to find Norwegian s next tail fin heroes The portrait of the local tale fin hero voted for by local citizens would grace the tail fin of one of Norwegian s new aircraft The concept was developed by ad agency Kitchen while our task was to make sure we created engagement around the campaign in earned media A comprehensive PR campaign succeeded in making the Tail Fin Hero election one of the most frequently mentioned stories in Norwegian media during the period of the campaign By carrying out a background check of all the nominated candidates we could constantly compose new media angles and make sure the whole country got involved We contacted hundreds of companies and organizations giving them the chance to nominate a hero and provided them with the tools they needed to make their own nomination campaign Controversial candidates turned the Tail Fin Hero election into a full scale public and political debate We also participated actively in the debate on Twitter Finally we organized a public election event at Egertorget in Oslo where families and supporters could gather votes and promote and support their candidate directly to the media

    Original URL path: http://www.trigger.no/en/arbeider/flyhale-valgkampen/ (2015-05-25)
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  • IKEA Åsane is moving - Trigger
    IKEA Åsane would open Therefore our task was to get them off of their sofas and to make sure they actually visited the new store The solution SMFB IKEA s ad agency had developed an over arching campaign concept centred on moving house IKEA Åsane invited people in Bergen and surrounding areas to chip in and help with the move asking them to help carry out a range of fun moving tasks They needed help with the opening speech help to plant a tree saw a log in half an old IKEA tradition during the opening of new stores help to pick up artist Lars Vaular at Flesland airport he was going to perform at the opening ceremony and help to store the ball pool during the moving period Trigger s primary task was to activate the concept through PR work in editorial and digital media A parallel PR drive would build expectations for the opening highlight both interior trends and inspiration from the new store keep focus on the business side of IKEA and the importance this has to other businesses in the region We were also going to share good stories from the moving campaign The results Attention More than 50 stories in regional and local media Effect On opening day 13 000 people came to the new store Three days later on Saturday May 5th that record was broken when nearly 14 000 people visited IKEA Åsane During the opening weekend IKEA had more than 50 000 visitors in four days That is nearly one in eight people in the county of Hordaland and one in five people from Bergen IKEA beat their previous sales records both in the store and in the restaurant three days after the opening 96 percent of visitors on opening day said

    Original URL path: http://www.trigger.no/en/arbeider/ikea-asane-flytter/ (2015-05-25)
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  • IKEA Climate challenge - Trigger
    of sponsorship at the 2012 SABRE Awards Finalist at the 2012 SPOT awards for best integrated campaign Trigger AS Fredensborgveien 24 A 0177 Oslo Norway Design Bielke Yang 47 23 90 55 59 post trigger no Developer Dekode Back to the top Like on Facebook Share on Twitter Tweet Trigger AS Like on Facebook Share on Twitter Tweet Fredensborgveien 24 A 0177 Oslo Norway Design Bielke Yang Back to the

    Original URL path: http://www.trigger.no/en/arbeider/klimalandskampen/ (2015-05-25)
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  • IKEA Tea Light Hunt - Trigger
    s general attitude and increase knowledge around aluminium as a material which is well suited for recycling Taking part in the tea light hunt is easy Each school class collects as many used tea lights as possible in the four months the tea light hunt lasts for registers the number of tea lights at telysjakten no and is rewarded with diplomas when the number of tea lights collected reaches a certain target There is also a special training program linked to The Tea Light Hunt allowing students and teachers to integrate this with their school work The Tea Light Hunt is carried out by IKEA and WWF IKEA s main partner for sustainability issues Recycling companies Green Point Norway Syklus and Norwegian aluminium producer Hydro also support the campaign The concept was developed by IKEA in Sweden Trigger worked with The Tea Light Hunt when it was held for the second time in Norway We have primarily assisted IKEA with developing a plan to create engagement around the campaign We have made an educational film about The Tea Light Hunt produced a living Tom Tea Light character who has been visiting schools and we have laid a plan for editorial

    Original URL path: http://www.trigger.no/en/arbeider/telysjakten/ (2015-05-25)
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  • Launching IKEA PS - Trigger
    to make democratic design the talking point in chosen niche media They also wanted to create attention around credible designers and opinion makers during the launch of the new PS collection at the Oslo National Academy of the Arts KHiO It was important to get KHiO students to engage with the collection in order to create a talking point among tomorrow s designers The insight IKEA s history is full of inspiration Designers working to develop IKEA s seventh PS collection were asked to let themselves be inspired by more than 60 years of flat packed furniture We challenged design students and bloggers to interpret the stories behind some of the furniture within the new PS collection The solution Together with the KHiO management students were given the same brief as the IKEA designers had been given They were also given the designers own stories about the products The students challenge was to interpret these stories from their own artistic starting point The results were a number of new visions and ideas within several different art genres The student with the best work was Matilda Charlotta Karlström She was allowed to present her contribution at the launch party of the 2012 IKEA PS and was the first in Norway to receive IKEA s PS Design Scholarship We also invited four chosen bloggers within fashion interior design photography and food to interpret the same brief Just like the KHiO students the bloggers task was to let themselves be inspired to make something within their own genre In addition to presenting their results on their own blogs the bloggers were given one guest entry each at IKEA s blog livethjemme no This way we spread the message to several thousands of people just by using IKEA s owned and earned channels In

    Original URL path: http://www.trigger.no/en/arbeider/lansering-av-ikea-ps-2012/ (2015-05-25)
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  • The IKEA Textillery - Trigger
    furnishing their homes The insight We knew that the target group women between 25 and 49 were increasingly interested in that which is basic and original often represented in handcrafts and recycling We also knew they love IKEA and would gladly agree if asked to dance When IKEA was ready to launch their catalogue we decided to invite the target group to create change by using IKEA s textiles and their own handcrafts The solution The solution was The IKEA Textillery a centre for inspiration for anyone who wanted to create change through the use of textiles centrally placed in Oslo s Grünerløkka We developed the new word to textilize which means giving new life to old things by using textiles We then decided to invite the target group to teach them what textilizing was all about For two weeks the Textillery was a centre for creativity inspiration and change with IKEA s textiles The opening of the Textillery was also the arena for the launch of the 2013 IKEA catalogue We worked together with important opinion leaders within interiors and built social relations with Norwegian Interior Bloggers and Epla no Everything that happened at the Textillery was documented on IKEA s own blog livethjemme no We also used social media to spread stories and to create engagement The results Attention The IKEA Textillery and the catalogue launch created more than 130 stories in the media The campaign had a reach of 14 2 million and seven in ten of the target group knew the new IKEA catalogue was out Engagement 12 500 people visited the Textillery 4 500 IKEA catalogues were handed out and 1 200 people took part in events and workshops The traffic to IKEA s blog livethjemme no rose by 300 percent Tens of thousands of

    Original URL path: http://www.trigger.no/en/arbeider/ikea-tekstileriet/ (2015-05-25)
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  • Launching IKEA online store - Trigger
    and costly launch campaign Our main task was to develop a tailored launch campaign to engage the most important target group for IKEA s new online shop IKEA Norway s 92 000 Facebook followers IKEA s Facebook page allowed us to engage interior design minded and digitally literate consumers We wanted to do this in a way that would generate customers for the online store as well as give IKEA s most important digital ambassadors a fun chance to talk about IKEA and their new launch of an online shop in Norway The solution We wanted to do something special to celebrate the launch with IKEA s most important digital fans So we invited them to help us download a sofa from IKEA for real We lifted a KLIPPAN sofa with an enormous mobile crane 60 metres into the air outside Oslo s Food Court We asked IKEA s Facebook friends to help us answer 12 trivia questions about IKEA For each correct answer the sofa was downloaded five metres Whoever answered the final question correctly making the sofa reach the ground would be the winner The winner was honoured by becoming the very first official customer at IKEA s online shop and of course got to keep the sofa The quiz was led by Norway s favourite gameshow host Hallvard Flatland The show was streamed live to IKEA s Facebook page where Facebook friends had a live interactive dialogue with Flatland for the duration of the transmission The results Attention More than 630 000 people heard about IKEA launching an online shop through the Facebook launch stunt Engagement IKEA increased their previous like record for one single Facebook entry fivefold The most popular entry was liked by 3 236 people and 45 000 Facebook followers got engaged in the

    Original URL path: http://www.trigger.no/en/arbeider/netthandelslansering/ (2015-05-25)
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  • Nordic Christmas Tree Decoration Championship - Trigger
    Christmas trees and decorations We wanted to extend the focus in 2011 to ensure that The Great Christmas Tree Day would become part of a greater whole Plantasjen wanted a pan national campaign for Norway Sweden and Finland The insight We presumed there were different decorating traditions in the Nordic countries and wanted to decide once and for all which country was best at decorating the Christmas tree The solution We launched a national competition between Norway Sweden and Finland and developed the Nordic Christmas Tree Decoration Championship To get to the finals you had to enter through a campaign site where you decorated digital Christmas trees In the end five finalists were flown to Oslo to take part in the finals of the Nordic Christmas Tree Decoration Championships The winner was named after an exciting international competition outside the Oslo Opera House The winner was Finland The results Attention We had a total of 44 000 visitors to the campaign webpage and the campaign generated more that 100 articles in Norwegian Swedish and Finnish media Engagement The campaign resulted in more than 8 000 digitally decorated Christmas trees in the three countries Effect Plantasjen s Christmas tree sales increased

    Original URL path: http://www.trigger.no/en/arbeider/nordisk-mesterskap-i-juletrepynting/ (2015-05-25)
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