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  • The Christmas Forest - Trigger
    Plantasjen wanted our help strengthening their position as experts on Christmas trees in order to increase their sales of Christmas trees and decorations The solution The solution was establishing the world s first Information Office for Christmas Trees available on Facebook The Information Office allowed people to ask for tips advice and inspiration on everything from how to buy and care for Christmas trees to this year s trends in Christmas decorations Throughout December the Information Office educated the people The highlight of the campaign was when we launched the Great Christmas Tree Day by inviting 100 couples to attend a course in Christmas tree decoration in the square in front of Oslo s main train station The night prior to the course we installed a big forest of Christmas trees covering the entire square The results Attention More than 200 editorial stories and Plantasjen saw a big increase in media requests Engagement Plantasjen got more than 1 200 new Facebook fans A total of 100 000 people walked through the Christmas tree forest outside Oslo central station Effect The campaign led to 10 000 more Plantasjen Christmas trees sold in 2010 compared to the year before which again led

    Original URL path: http://www.trigger.no/en/arbeider/opplysningskontoret-for-juletraer/ (2015-05-25)
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  • adidas Originals White Space Project - Trigger
    highlighted in youth magazine Det Nye and a majority of readers voted for DJ Elisabeth Larsen The prize was the unique opportunity to let her creativity manifest itself without boundaries in a white empty space with a budget of 35 000 Norwegian kroner 4 700 Elisabeth s vision was to create a unique day that would further young female entrepreneurship She chose to involve other urban girls who have realized their dreams and followed their passions to demonstrate how other girls can realize their dreams too Elisabeth filled the space with showcases workshops song and dance performances fashion shows a street art exhibition and a DJ set This created a completely unique experience for the core target group of adidas Originals The event was widely covered by Det Nye Facebook Twitter Instagram and a range of blogs were actively used to share experiences from the event There has been no concrete effect measurement of the wake of the event but adidas Originals have received a large amount of positive feedback both from the winner and the other girls who took part which indicates the project helped strengthen the link between adidas Originals and creative urban women Trigger helped adidas Originals

    Original URL path: http://www.trigger.no/en/arbeider/white-space-project/ (2015-05-25)
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