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  • A small vacation every day for MatPrat - Trigger
    that longed for vacation in their everyday lives regardless of the weather Using the barbecue as the central ingredient we wanted to give Norwegians a chance to get a little bit of vacation every single day We developed the barbecue and vacation portal Grillferie no where you could easily combine good barbecue food with social vacation experiences You could choose from seven different barbecue vacations and order them in the same way you would order an ordinary vacation online There were charter trips family trips romantic getaways and adventure trips The aim was to create positive social experiences around the barbecue share them and create links between the experiences and certain barbecue recipes from MatPrat no You could also make your own barbecue vacation with a few simple clicks using recipes from MatPrat downloading Barbecue Vacation Hits from Spotify checking out the barbecue weather where you live and last but not least getting access to tips and advice on barbecuing from MatPrat s barbecue experts The webpage also had its own blog with travel posts from people who had experienced a barbecue vacation with MatPrat Grillferie no was launched at a press event demonstrating the various destinations at grillferie no in Oslo s outdoor swimming facility Frognerbadet We worked continuously with a mix of editorial and digital PR activities while using paid media as supporting channels throughout the summer period Resultater Attention One in five Norwegians noticed the barbecue concept from MatPrat The campaign became a hot topic in Norwegian media and over the summer months 120 media outlets mentioned the campaign along with a range of bloggers Engagement The campaign generated 75 000 visitors to the MatPrat barbecue site a 457 increase on the year before MatPrat received more than 5 500 new likes on Facebook and more than

    Original URL path: http://www.trigger.no/en/arbeider/litt-ferie-hver-dag/ (2015-05-26)
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  • H&M Loves Oslo - Trigger
    opened their new flagship store in the Norwegian capital Play Play Play The challenge H M was opening a new flagship store in Oslo and wanted our help to make the new store a commercial success H M already had 15 stores in Oslo and this opening was not supported by a new fashion collection In other words not quite newsworthy and this meant we needed to think outside the box in order to succeed The insight We know that many Norwegian fashion lovers enjoy showing off and many use their own fashion blogs to do just this The solution The solution was H M Loves Oslo which signalled that H M globally held up Oslo as a fashion city and gave fashion lovers a chance to show off their style to the rest of the country We launched a fashion campaign site where fashion lovers could upload pictures of themselves and show off their style for a chance to be named Oslo s style icon We involved four of Oslo s best fashion bloggers who were given a seat on the jury as well as their own collection in a designated H M Loves Oslo area of the store On opening day we set up a large digital screen which showed pictures from the campaign site Before they arrived visitors were given the chance to make their experience a permanent one with a professional photo shoot The results Attention The campaign website received 188 000 unique visits and the campaign generated more than 50 stories in the media 40 percent of people in Oslo and Akershus knew about the opening Engagement We got 50 000 likes on Facebook and 400 people lined up on opening day Effect H M saw a sales record for Norway in the opening week

    Original URL path: http://www.trigger.no/en/arbeider/hm-loves-oslo/ (2015-05-26)
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  • H&M Loves Christmas - Trigger
    the target group was very interested in fashion blogs and we wanted to recruit the country s best fashion bloggers in a way to make the target group feel chosen and special The solution We recruited 12 fashion bloggers with different styles who each would pick out and claim two H M outfits We did this by putting together a rather cool present for the bloggers We sent out a secret messenger dressed in a tuxedo to find them whether they were at work at home or out shopping with a surprise they simply couldn t refuse We organized a Christmas present workshop at the H M Gården exclusively for the bloggers The outfits were presented as fashion bloggers Christmas present tips in a Christmas present calendar placed the H M Loves area hoping to inspire to all those shopping for Christmas presents The tips were also posted online by the bloggers and readers could win the outfits The results All of the bloggers involved shared the happy experience on their blogs and more than 60 blog posts were written during the period of the campaign Engagement All of the bloggers wanted to take part in the activities without any

    Original URL path: http://www.trigger.no/en/arbeider/hm-loves-christmas/ (2015-05-26)
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  • PAMA for Proffice - Trigger
    build their credibility as a recruitment and staffing agency and get more clients and temporary staff on their books in the long run The insight If you want to do the best possible job as a staffing and recruitment player you must understand and have solid knowledge of the needs of both employees and employers Both parties get in touch with Proffice who are then responsible for linking the right employee to the right position and business This is not just about getting hold of the right skills it is also about personal chemistry as well as other important factors A lot of pieces need to slot together to avoid bad hiring decisions which cost companies a lot of money Many Norwegian surveys look at work related themes but as far as we know nobody interviews and maps attitudes among both company leaders who to a large extent represent employers and employees with no leadership position and then compare the two The solution Proffice Labour Market Analysis PAMA is a large two part national survey which is carried out twice a year amongst Norwegian employees and leaders The survey s results are used as a basis for a report on work related themes reflecting both employers and employees needs and wishes The report covers themes like poor hiring decisions work ethics companies social responsibility immigrants in working life and young people s attitudes in a tight labour market With the customer we map topical themes and angles which we want to put on the agenda We then develop questionnaires and administer them in survey form along with Respons Analyse Finally we analyze the results and produce content for an eight or twelve page report We also develop press material based on the survey s findings and spread it nationally The

    Original URL path: http://www.trigger.no/en/arbeider/pama/ (2015-05-26)
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  • Anti Sweden Fashion Week In Hell - Trigger
    we staged a press conference in the Anti Sweden Jeans store ASJ announced their decision to drop Oslo Fashion Week and instead stage their own fashion show in Hell The daily tabloid Dagbladet became the main arena for debate and we actively worked on writing an opinion piece along with Kjetil Wold Creative Leader at Anti where we attacked Oslo Fashion Week fairly and squarely The piece began with the rhetorical question why does Norwegian fashion have to smell of waffles in order to succeed He got a response from the leader of Oslo Fashion Week Tone Skårdal Tobiasson and this ignited the debate that ended up spreading to both editorial and social media in Norway and abroad We engaged people with a Facebook app called Ticket to Hell With a simple click fans could ask their friends to go to Hell and win a ticket and then burn their friend s profile pictures in purgatory to the sound of cries of pain When their friends had been sent to Hell they recieved a wall post saying N N has just asked you to go to Hell The app also allowed for people to write on Anti Sweden s fan page to explain why they deserved to end up in hell One lucky winner got a Ticket to Hell Fans around the world took part in the competition and after the very first day more than 1 500 people had downloaded the app and asked their friends to go to Hell We kept the interest for Fashion Week in Hell alive through a range of editorial activities Two weeks after the launch we staged the largest ever fashion show at Hell railway station with Calicio Cooper Alice Cooper s daughter as the lead model The actual collection was burnt in

    Original URL path: http://www.trigger.no/en/arbeider/fashionweek-in-hell/ (2015-05-26)
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  • Homework-aid for NHO and Red Cross - Trigger
    as a whole The lack of skilled workers makes the homework aid a highly relevant challenge for the NHO The solution In 2011 we recruited a group of 8th graders from a local middle school to be the ambassadors for the homework help program Sitting behind desks in the downtown area of Oslo the students sat in groups doing their homework together A banner saying Can you help me with my homework was placed behind the students and the kids encouraged the people passing by to help them with their assignments The NHO CEO at the time Jon G Bernander the President of the Red Cross Sven Mollekleiv and the Minister for Education Kristin Halvorsen all actively helped recruit people during the morning rush hour at Nationalteatret and Egertorget and met the media to highlight the issue from their perspectives Additionally we developed the quiz Are you smarter than a 13 year old which we spread through social media as well as through the Red Cross and the NHO s own channels The quiz consisted of questions from the middle school curriculum and ended with an encouragement tailor made based on the quiz result to sign up to become a homework helper The quiz and the story of the homework help project featured on the NHO s home pages and was the most read story of the year The event was such a success that we did it again in January 2013 This time we chose Drammen train station and Tromsø city hall as our arenas NHO s CEO Kristin Skogen Lund Secretary General at the Red Cross Åsne Havnelid and Tromsø mayor Jens Johan Hjort were only a few of the many volunteers taking part in the campaign It was just as important this time around to spread the

    Original URL path: http://www.trigger.no/en/arbeider/leksehjelp/ (2015-05-26)
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  • The Environment Journalists for the Climate and Pollution Agency - Trigger
    to get schools to use the resources found at Miljøstatus no while making more journalists aware of the webpage as a unique source of facts The solution In order to kill two birds with one stone we developed the Environment Journalists a unique learning program which would engage students and journalists alike The Environmental Journalists concept let students in middle and high school try their hand at being real journalists Using Miljøstatus no the students could investigate actual environmental issues in their own neighbourhoods They were then taught how to use journalism to find good local angles for environment stories We set up a blog for the Environmental Journalists By cooperating with A pressen we were able to publish the best student articles in the media The project was launched at a press conference where the Minister of the Environment Erik Solheim was put in the proverbial hot seat by the very first Environmental Journalists in Norway The results The project has become a comprehensive drive for teaching environmental issues in Norwegian schools with the support from top politicians Attention Phase one of the project alone was covered in more than 100 media stories Engagement More than 70 schools participated

    Original URL path: http://www.trigger.no/en/arbeider/miljojournalistene/ (2015-05-26)
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  • Communication strategy for Startsiden.no - Trigger
    a communication strategy to help the company meet the challenges of reaching a target group that moves in an ever changing online landscape Our main focus has been to attract new users without alienating Startsiden s existing and loyal users Finding the perfect balance between old well known services and new development demands careful product development and finely targeted communication In cooperation with Anorak Trigger has helped launch several of Startsiden s sub products like Avspark no and Hvordan no We also produced the company s social media strategy ABC Startsiden s staff have unique skills within journalism innovation and web content and have been Trigger s most important resource in the strategic work Getting the different product and resource groups to cooperate and increase the value of each other s arenas will be key for Startsiden s future success We have therefore worked frequently with internal processes internal communication and with facilitating workshops both for product and communication strategies The results will become apparent to most people when ABC Startsiden is re launched in 2013 Trigger AS Fredensborgveien 24 A 0177 Oslo Norway Design Bielke Yang 47 23 90 55 59 post trigger no Developer Dekode Back to the

    Original URL path: http://www.trigger.no/en/arbeider/kommunikasjonsstrategi-for-startsiden/ (2015-05-26)
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