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  • To be the media - Trigger
    about Content marketing is not about editorially developed adverts It s about helping businesses to develop content in their own media ranging from web sites to social media Content which is so interesting and useful that customers are drawn to the material This leads to a bigger return on investment by not having to pay for distribution of their messages through bought media placements Content marketing is about building stronger and more lasting relationships with your target audiences It is about engaging the audience to produce and share the content for you It is about working strategically with good content over time It is about creating results Content marketing is about understanding the target audience What they want to know and learn when cooperating with your business and what they find inspiring It is about being relevant to the audience It is a broader approach and dares to speak of more than just price and product Today consumers are professional researchers They know exactly how to search and what to search for Content marketing is about knowing what your audiences are searching for and how you get them to find most of it in your home your own media Global research carried out by McKinsey with more than 20 000 respondents showed that the way we make retail decisions has changed dramatically since we became digital animals Product conversations are now the most important means of influencing a retail decision and two out of three make their decisions based on recommendations from others This is why the conversations people have are a critical marketing channel If the content is good enough it will be talked about and the audience will then create the content themselves For this to work it is crucial that the audience is invited to play with

    Original URL path: http://www.trigger.no/en/nyheter/to-be-the-media-2/ (2015-05-26)
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  • Gold for Norway's Least Travelled - Trigger
    categories and the Norway s least travelled campaign for Norwegian won business promotion of the year The long distance revolution Norwegian has revolutionized Norwegians travelling habits by offering cheap tickets for flights all over Europe As a part of the further development of the company one of the strategies was to launch direct flights to destinations outside of Europe so called long distance flights Norwegian calls it the long distance revolution A revolution is not a revolution before it involves the people That is why we wanted to highlight Norwegian s long distance revolution by stressing its true meaning namely that now more Norwegians chance to travel far especially the ones who haven t had the opportunity before To illustrate this we started searching for Norway s ten least travelled people The plan was then to invite them to Bjørn Kjos launch flight to New York with the Dreamliner Read the entire case and see the case movie here This is what the jury said This Years Business Promotion has contributed fundamentally to a strong promotion of a business or organization This category honours work in strategic communication reputation establishing and or crisis management The contributions were many and good The jury focused on measurement and effect regarding the business corporate object The winner proved solutions that were creative and partially untraditional but at the same time true to the clients strategic goals concept of communication and brand Through creativity and comprehensive use of new and traditional channels and means it became obvious to the jury that the business promotion efficiently contributed to reach the business objective The jury fell for the combination of the simple the Norwegian people and the emotional the dream of travelling Norway s Least Travelled is a solid example of strategic communication and reputation establishing

    Original URL path: http://www.trigger.no/en/nyheter/gull-for-norges-minst-bereiste-2/ (2015-05-26)
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  • Synsam chose Trigger - Trigger
    try to solve one of Synsams challenges The results convinced us that they had a true understanding of our situation and needs Synsam s ambitions for the future are big and Trigger will be an important contributor in the work of achieving our goals says Trond A Gudbrandsen marketing and category manager at Synsam Norge AS Synsam is the number one optical store in the Norwegian market and is now working towards further growth through a different approach to the market A central aspect of this work is a new focus on social media Synsam is a very interesting brand who has built their success by choosing untraditional solutions They chose their own path in their market communication and in the way they run their stores We are really excited to join them on their journey and strengthen the brands digital engagement Synsam s ability and devotion to explore the market makes our collaboration even more exciting says Pia Biermann consultant and client manager at Trigger In the picture Top left Caroline Nilsen project manager at Trigger Gølin Tveito advisor digital channels of Synsam Norway Pia Bergmann client manager at Trigger Bottom left Henrik Bydal content manager at Trigger Trond

    Original URL path: http://www.trigger.no/en/nyheter/synsam-choses-trigger/ (2015-05-26)
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  • A visit from Russia - Trigger
    name is Aleksey Smagin I have now lived in Norway for a week My first week on arrival in Oslo passed in blink of an eye It was full off meetings with officials from Norwegian and Russian sides However the first and the most important thing I got to know about Norway was the openness of Norwegian people In order to experience it completely you just need to go out in the streets of Oslo People are more open here than anywhere else In St Petersburg I work in in a small PR agency We are trying to use some new ways in promotion of our clients Some time ago I entered The Presidential program of training in Russia A big part of this program is an internship in a foreign company The Norwegian internship program is managed and led by the Confederation of Norwegian Enterprise NHO People from NHO have done a great job in helping me find a host company for my internship I wanted to go to a company that comes to promotion and advertising differently A company that uses non standard creative memorable moves Trigger was just the right agency for me Instead of standard advertising

    Original URL path: http://www.trigger.no/en/nyheter/besok-fra-russland-2/ (2015-05-26)
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  • ''Tail Fin Election'' named Worlds Best digital PR-campaign - Trigger
    digital development gives us especially when it comes to our marketing strategies says Stine Steffensen Børke marketing director at Norwegian The Tail Fin Election shows what happens when you create a campaign based on something that is truly important to people the local patriotism and letting that grow across digital and analog PR and commercial client and agencies You focus on getting as much content as possible where the people are and you re making it highly accesible so that they can use it however they want You get to collect all the incredible stories generated every day by the people who s engaged in the project says Haakon Dahl directing manager at Kitchen The Tail Fin Election has already gotten a lot of attention and won awards all over the world two gold medals from Gullblyanten one Merit at D AD gold from the SABRE Awards EMEA three gold from HSMAI s yearly award and Sølvtaggen The word Tail Fin Hero was also number seven of all new words of 2012 4 of 50 winners are Norwegian The 50 winner campaigns has been picked out of the winners of the SABRE Awards in America the EMEA region Asia Pacific and India Each of the regions name their winners yearly In addition to Trigger and Norwegian Burson Marsteller won the category Measurement and Evaluation for their campaign Alcohol Free Pregnancy Gambit Hill Knowlton won the category Financial Services for DNB with their campaign Best Bank for Young Families and Geelmuyden Kiese Try and Apt won the category Social Media Campaign with the campaign The World s Fines Job is Vacant for the Norwegian Department of Education No other PR Awards are close to having as many contributions as the SABRE awards so these campaign works are really the best of

    Original URL path: http://www.trigger.no/en/nyheter/haleheltvalget-ble-verdens-beste-digitale-pr-jobb-2/ (2015-05-26)
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  • Triggered by Trigger - Trigger
    of new ways to create and acheive good results Trigger has always done this It s no disadvantage that Trigger has a very exciting clientlist nor that the agency consist in such great people says Henrik Bydal graduated from Westerdals School of Communication and has also studied sosilogy He s been working as a creator and writer for McCanna dn TBWA Oslo the past years where he worked with a wide variety of clients and tasks He s going to be working as a content advisor at Trigger and will be working for different clients and projects A room to inovate Henrik will play a central part in our commitment on content He has a creative mind and is all about solutions engaging the target group He also has a wonderful personality that fits right in with the Trigger bunch We are very pleased to have him here says Hennig Brikt Andersen manager of Trigger Agenda Trigger has been focusing on content marketing for a long time Our clients see how important and efficiant engaging and easy content share can be There are endless possibilites and a room to inovate It s something we will focus on in the future

    Original URL path: http://www.trigger.no/en/nyheter/trigget-av-trigger-2/ (2015-05-26)
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  • NITH chose Trigger - Trigger
    focusing even more on their communication work I ve been following Trigger s development since the beginning and I ve seen all the great and engaging jobs they ve done Now that I m a client myself the choice of agency was easy Trigger has a vision I 100 agree on it s all about creating engagement that will lead to creating real values It s easy to say hard to do Trigger proved that they can deliver the results over and over again I am really excited to work with them in the time to come says Katinka Grundseth Head of Communication at NITH NITH is the only college in Norway specialized on IT Bachelor and Masters programs When I m hiring new people I want to know that the student is well prepared for the life after college and knows what competence is required NITH really understand this need and they prove it by focusing on future educational and industry needs and by having a good collaboration with the industry We are both proud and humble as the development of a brand new communication platform is taking place and most of all we re just so excited to

    Original URL path: http://www.trigger.no/en/nyheter/nith-velger-trigger/ (2015-05-26)
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  • From Volda to Trigger - Trigger
    Passion for communication Iben Andrea is joining the PR team and will be working with different projects and clients She already worked on some of Trigger s most recent projects like the highly discussed Jordan movie The movie got a lot of recognition in Norway as well as other countries across the world and Iben Andrea played a very important role in this project I am so happy and proud to be a part of the amazing Trigger family It s a great privilege Trigger is strong in the industry and they have an incredible and inspiring work and communication environment Everyone has their own different background and they all share a passion for communication I can t wait to jump right in it to have all new challenges to work with fearless clients and exciting projects And of course I cannot wait to learn new things and to expand my knowledge Facts about Iben Andrea Syvertsen Iben Andrea Syvertsen holds a Bachelor Degree in PR Communication and Media from the University College of Volda During her time as a student she worked as a DJ a radio host booking manager for the Student House event manager for the Norwegian

    Original URL path: http://www.trigger.no/en/nyheter/fra-volda-til-trigger/ (2015-05-26)
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