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  • Digital entrepreneur to Trigger - Trigger
    match I knew it was in the wind but when the prizes began to roll in just weeks after I began the DNB deal was announced and the showcase day was such a huge success it was really confirmed to me what a high level this outfit is operating at With the great atmosphere that we have here everyday and the exciting clients we have on our books I m looking forward to helping make it even better says Max Max is a qualified copywriter having trained at Westerdals School of Communication Following his studies he started working for Katachi Media where he later became editor of Katachi Magazine Through this work he has won prizes for Magazine of the Year in the prestigious SPD Awards in New York and at the Digital Magazine Awards in London as well as best lifestyle magazine and fashion magazine in the same competitions On the home front he picked up Best of Show at Visuelt 2013 Max has delivered a series of lectures and workshops both in Norway and abroad about content production and digital interface design Innovative and fearless By developing one of the most innovative magazine concepts we ve seen in recent years Max possesses quite unique experience that it isn t easy to find In addition to being a talented copywriter he has visual and technical expertise that is highly sought after Furthermore he has also shown through his past work that he is both innovative and fearless These are important characteristics for Trigger so I m very pleased to have him on board says Henning The demand for thoroughly prepared content for clients own channels has exploded recently We are working as hard as we can to develop the discipline so that it is adapted to Trigger s methodology

    Original URL path: http://www.trigger.no/en/nyheter/digital-grunder-til-trigger/ (2015-05-26)
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  • Plan Norway chooses Trigger - Trigger
    Norway has followed Trigger with excitement over the last 18 months On the basis of a serious and comprehensive challenge Trigger delivered a solid concept based on a genuine understanding of the challenges we need help solving The concept is both exciting and innovative I think this year s Because I am a girl campaign will create engagement debate and hopefully it will also provoke people a little says Gørill Husby Moore Director of Plan s 2014 Because I am a girl campaign Will help to strengthen girls rights Every year Plan s global campaign on behalf of girls focuses on the biggest challenges faced by girls in the 50 countries where Plan works Due to poverty one in five girls are taken out of school forced into work or married off to strangers where they risk isolation and abuse Just because they are girls they are seen as less valuable than boys Plan Norway does outstanding work to safeguard the rights of children and girls in particular around the world We are humbled proud and incredibly pleased to have been chosen as their partner in connection with this year s campaign says Pia Biermann Consultant and Account Manager at Trigger A need to open Norwegian eyes Every day 39 000 girls are married off while still children This is probably something that very few Norwegians think about or have an opinion on Through this campaign we want to put the spotlight on child marriage and illustrate how as a Plan sponsor you can help to give these girls education and a fair opportunity to determine their own future says Plan Norway s Gørill Husby Moore To be involved in putting such an important issue on the agenda is a big task that we look forward to being a part

    Original URL path: http://www.trigger.no/en/nyheter/plan-norge-velger-trigger-2/ (2015-05-26)
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  • Trigger could be Nordic PR agency - Trigger
    because Trigger consists of a unique group of people who always want more and are never finished or satisfied by anything except tomorrow s jobs It does not help that it is an exhausted cliché because it is never boring to go to work when you meet colleagues with completely different backgrounds and perspectives who together manage to create communication that drives forward Trigger as an agency our clients the industry and even the world a little every day It is impossible not to be terribly proud of this gang says Preben Carlsen Managing Director of Trigger Last year s victory gave them the taste for more Although Trigger was Nordic PR agency of the year last year and since then has developed positively both in terms of the PR discipline and professionally it is in no way taken as a given that victory this year will go to Trigger and Norway It was a completely fantastic experience to beat the Swedes last years when we were the underdog and the only non Swedish agency in the final but we pulled off the win I think both we and everyone else were all very surprised but it gave us the taste for more there is no doubt about that We have a great desire to defend our title from last year but at the same time we know that no one has managed to do it before so we really see our position in this year s finals as a huge victory in itself says Preben In addition to Trigger Norway is also represented by Geelmuyden Kiese who are in the final for the first time They are nominated in the category Corporate Agency of the Year Here is an overview of all the finalists About the award Every year

    Original URL path: http://www.trigger.no/en/nyheter/trigger-kan-bli-arets-nordiske-pr-byra-andre-ar-pa-rad-2/ (2015-05-26)
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  • Damli becomes a mum – and lets Betsson release the news - Trigger
    million and NOK 2 million annually according to Nettavisen I don t intend to speculate on whether Betsson has actually bought the rights to exclusive news about Tone s life or not but regardless it is evident that Betsson would never have had exclusive access to the news that Tone had given birth if it hadn t been for the agreement When the media in their rush to be first to publish the news quite indiscriminately refer to Betsson as a natural source for the dissemination of birth announcements by Norwegian celebrities it contributes both to ensuring that Betsson gets value for money while also undermining their own credibility as providers of news And even if a celebrity birth is fortunately not one of the most important news items the country has ever seen it cannot be denied that cases like this leave a bad aftertaste for all of us who are keen to maintain a strong and independent press with integrity and credibility The case also carries the message that there is a need to have the debate about what is right and wrong when commercial players become a source for journalists through an increased focus on content marketing in their own media Because violations like this are unfortunate Not just for the credibility of the media but also for the communications industry in general and the new and steadily growing discipline of content marketing in particular Because when Betsson buys news that they have no business in conveying they also pull down content marketing to its lowest level in Norway At the same time the gaming company is giving life to an important debate about how the media must take steps to ensure that it is they who now and in the future will be in the driving

    Original URL path: http://www.trigger.no/en/nyheter/tone-har-blitt-mamma-og-lar-betsson-slippe-nyheten-2/ (2015-05-26)
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  • More advertisers focussing on blog mentions - Trigger
    Norwegian blog readers believe that the ability of commercial entities to influence the contents of a blog weakens the blogger s credibility Just as many people think it is acceptable so long as it was clear that the blogger could completely vouch for the commercial products and services they were writing about Young people were more positive about this kind of partnership compared to older blog readers Naive marketers After having worked with bloggers for several years Kielland finds that some marketers continue to be naive in their approach to bloggers A surprising number of marketers think that if they give away free products to the bloggers they can expect positive reviews and links to the product from a blog post Preferably with an Instagram post thrown into the mix Maybe that s how it was before but not anymore On the contrary it may be counterproductive to send unsolicited products to bloggers because they have to pay tax on anything they receive says Camilla Buying expertise not exposure When we work with bloggers we strive to offer them attractive and relevant content in which we invite them on an adventure that also reinforces their own brand Instead of paying them to write about a product or a service we compensate them either for their time in return for sharing their expertise within their field whether that is fashion interior design cookery or gardening Often the activities we do together with the bloggers are so exciting that they want to write about it but they retain all editorial freedom in their piece Hidden marketing Bloggers who are paid to write about products and services write about products they have received for free or link to specific websites for services in return are according to the Marketing Act required to indicate that such posts are advertising Despite the fact that almost all bloggers in the survey claim to do this 1 in 2 blog readers in the survey say they have never noticed a blog post that has been marked as sponsored an advertisement or similar We are seeing more and more examples of bloggers being sloppy in that respect or that the labelling isn t visible enough in the blog post It is particularly sensitive because most blog readers are very young and they have a right to be clearly informed about what is bought and paid content and what are genuine recommendations There also exist many types of labelling when it says sponsored by or in partnership with it is impossible for the reader to know whether this refers to a fee product sponsorship or other services in return A reader should be made aware of which services in return are being offered to the blogger so that they can make an informed overall assessment of the blog post says Camilla More findings from the blogger and reader survey conducted during March and April 2014 7 in 10 Norwegians read blogs and of those in the age group 16

    Original URL path: http://www.trigger.no/en/nyheter/flere-annonsorer-satser-pa-bloggomtale-2/ (2015-05-26)
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  • Six nominations at SABRE Awards - Trigger
    that value creation is something that weighs heavily with the jury We are therefore both happy and proud to be right at the European summit says Preben Carlsen Managing Director of Trigger Battling for six golds for six different jobs In total Trigger has six finalists for six different clients Trigger has advanced to the finals with Norway s least travelled for Norwegian in Integrated marketing Press undelete for IKEA in Measurement and Evaluation With the right tools you can create miracles for Jordan in Best Nordic Campaign Facebook for real for Unghjelp in Reputation Management The world s first theatre flight for Peer Gynt AS in Consumer and Entertainment Services and finally Urban Lifeguards for the Norwegian Public Roads Administration in Experiential Guerrilla Marketing This year s final heat from Trigger demonstrates that we have great breadth and variation in what we deliver To be recognised at the top European level for so many different assignments is an indication that we maintain our high quality and have the ability to deal with many different industries and issues We talk about everything from awareness raising work reputation work and commercial campaigns for the business community in both the public and private sectors Of course it is very satisfying to be recognised for generating results in so many different areas says Preben Record strong Norwegian final heat with 16 chances for gold With its six chances for gold Trigger is the Norwegian agency with the most finalists Geelmuyden Kiese is next in line with four jobs for NAF Berg Hansen Soda Stream and Vik Municipality while Gambit HK is behind them with a job for Norad ranking in two categories then Burson Marsteller with a job for the Norwegian Directorate of Health in two categories ahead of PR operatørene and Iteo

    Original URL path: http://www.trigger.no/en/nyheter/trigger-kan-vinne-seks-gull-pr-em-2/ (2015-05-26)
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  • Norway's greatest PR talents - Trigger
    s branding and business strategy With the entry You get more than you give the winning team moves away from communication that plays on our bad conscience and allows the benefit you get through being a sponsor to be the main driver for engagement and differentiation We are looking forward to seeing what Andreas and Martine come up with in Cannes says jury chairman Erlend Hausken who is ordinarily a special advisor at Gambit Hill Knowlton In addition to Hausken the jury consisted of Bjørn Richard Johansen Strategic Advisor at First House Morten Hofgaard Jørstad CEO of Geelmuyden Kiese Denmark Wenche Halsen CEO at Dinamo PR Chris Allan Simonsen Creator at Trigger Anders Finslo Communications Advisor at Plan Norway Kristine Polmar Marketing Consultant at Plan Norway and Espen Henriksen Creative Solutions Manager at CAPA Strong commitment for an important issue Despite the fact that this was the first time Young Lions PR has run in Norway its reception by the industry has been beyond all expectations A total of ten teams and 20 people worked feverishly for almost two days to deliver important solutions to the task they were assigned by Plan Norway We were impressed by the winners great awareness of the target audience and how they provided a solution to the task The idea maintains the Plan brand and takes seriously that we don t just work on behalf of children but also with children says Kristine Polmar marketing consultant at Plan Norway The winning entry elevates the value of Plan s sponsorship in a unique way and strikes a note that we believe will have a broad appeal to many new and existing sponsor families says Anders Finslo Communications Advisor at Plan Norway Hoping for gold Although the Norwegian talents are delighted to have won their national competition there is no doubt that the desire for international success in competition with the rest of the world s PR talent is enormous This was fun possibly even more fun because we were allowed to be creative on behalf of children a good cause and Plan Norway We re looking forward to representing the Norwegian PR industry on the international stage We re allowed to hope for gold in Cannes and of course that s what we are doing says Martine Fonstad Smith creator at Trigger Engagement across the board CAPA has been responsible for the Young Lions competition in Norway for several years and this year s organiser is impressed by the level of engagement in the PR industry I am impressed and extremely grateful for the work conducted by KOMM in relation to the Young Lions PR competition It was gratifying to see that there were so many entries from completely different parts of the communications industry something which is often a sign that the best ideas in future will come from those teams that are platform independent with great ideas at the heart of what they do Now we are crossing our fingers that the first

    Original URL path: http://www.trigger.no/en/nyheter/karet-til-norges-storste-pr-talenter-2/ (2015-05-26)
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  • Will select the best PR talent in Norway - Trigger
    of Trigger and tasked with running the Young Lions PR competition on behalf of KOMM Short path from concept to success Creator Chris Allan Simonsen of Trigger will be serving on the jury He thinks that the Young Lions competition is a unique opportunity for all young and promising members of the profession You would have to search for a long time for a better door opener than this It s a short path from concept in your notepad to making your mark globally through your work The participants learn a lot get to know other talented people and are part of the development of a great professional environment This is a no brainer for anyone young enough to participate says Simonsen Talent will work for Plan Norway As in the other Young Lions categories the Norwegian PR team will have to qualify through a national competition and the winning team will earn the chance to travel to Cannes to compete against the rest of the world True to tradition the assignment to be completed has been developed by a charitable organisation This year the client is Plan Norway It doesn t matter whether you work in PR advertising digital communication events or design As long as the solutions presented to us are PR driven all are welcome in the competition says Carlsen The brief for the Young Lions PR competition will be published on KOMM s website www komm no on Thursday March 20th at 09 00 and the submission deadline is Friday March 21st at 23 59 This is Young Lions Each year the festival of creativity Cannes Lions organises an international Young Lions competition in which young talent in various creative areas have the opportunity to show off their skills in front of some of the most

    Original URL path: http://www.trigger.no/en/nyheter/skal-kare-norges-beste-pr-talenter-2/ (2015-05-26)
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