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  • DNB velger Trigger
    The partnership with DNB represents a milestone for Trigger who downed tools to celebrate when they got the message from DNB Being allowed to work with a company like DNB one of the most important lifelines in our society is a completely fantastic opportunity for us It isn t often that we stop work to celebrate at Trigger but when we got the news that DNB had chosen us there were champagne corks hitting the ceiling in our office We are looking forward enormously to starting work and want to show the world the outcome of DNB s selection of Trigger says Preben Carlsen Managing Director of Trigger Will create value through engagement In recent years DNB has been one of the most reputable brands in Norway Among other things DNB has been named marketer of the year two years in a row in Norway and has swept the board at a number of award ceremonies in the PR and communication industry both in Norway and internationally With Trigger on the team the ambition is to generate even greater value through the use of communication to create engagement using owned and earned media At DNB we employ over 12 500 experts many of them are world leaders in their fields and industries We are open around the clock available nationwide and lead the way when it comes to product development and innovation Together with the creative muscle of Trigger and their ability to convey DNB s great advice and products in a way that engages the goal is to get everyone in Norway talking about us and with us says Westerveld We want a DNB too has become a saying among communications professionals in recent years It is rare for a company to successfully transition from being one of many

    Original URL path: http://www.trigger.no/en/nyheter/dnb-velger-trigger-2/ (2015-05-26)
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  • Gode resultater for engasjerende kommunikasjon
    Nordic PR agency of the year by The Holmes Report Trigger was one of five finalists in the competition to be chosen as the world s top consumer PR agency Trigger also won tens of prizes for their work during 2013 including the SABRE Awards the European Excellent Awards Gullkorn the SPOT prize the Retail prize and HSMAI Trigger is a professional project and we have sky high aspirations in this field For us strong professional results are far more important than delivering the best margins in the industry The fact that we are delivering strong professional and financial results shows that we are on the right track says Carlsen who adds that the Byråprofil survey result was a special highlight of 2013 Being named as the Norwegian PR agency of the year by Byråprofil was huge It is a fantastic recognition to be ranked as the best in Norway by the customers themselves and a massive inspiration for the continued development work that we have now set in motion Investing millions in innovation One of Trigger s most important areas of focus last year was innovation and professional development This investment will continue in the years to come Last year we spent almost NOK 1 million on professional development and innovation at Trigger If we include the value of the working hours we spent in this equation we can probably double that sum It is a big investment for a small organisation like ours but investment in innovation is a must if we are to keep up with the competition Last year our people travelled around the world to identify the most important development trends internationally We are now actively using the most important findings in our future development work says Carlsen Internal commitment the key to growth In

    Original URL path: http://www.trigger.no/en/nyheter/trigger-kundene-med-nye-alternativer-2/ (2015-05-26)
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  • Norwegian PR talent going to Cannes - Trigger
    the representative for Cannes Lions in Norway and is one of our greatest and most enjoyable tasks is the Young Lions competition This year we are especially pleased as Norway will be competing in all seven categories The Young Lions PR category is particularly exciting as this is the first year it has been organised In addition to PR we will also be sending teams in the Print Cyber Media Film Marketers and Design categories Now it is up to the youngest in the industry to show their hunger and demonstrate that Norway can win gold amongst the rays of sunshine and the lapping waves in Cannes says Espen Strand Henriksen Commercial Solutions Manager at CAPA Working for Plan Norway As in the other Young Lions categories the Norwegian PR team will have to qualify through a national competition and the winning team will earn the chance to travel to Cannes to compete against the rest of the world True to tradition the assignment to be completed has been developed by a charitable organisation This year the client is Plan Norway There are very few organisations that manage to do development work on something so close and personal to us Norwegians but Plan Norway does this through its sponsorship program The close relationship to sponsors in Norway is a very exciting starting point for creative PR solutions We are ready to be blown away by a multitude of great solutions says Carlsen who emphasises that Young Lions PR is open to all working in the field of communication It doesn t matter whether you work in PR advertising digital communication events or design As long as the solutions presented to us are PR driven all are welcome to participate in the competition says Carlsen The brief for the Young Lions

    Original URL path: http://www.trigger.no/en/nyheter/vil-sende-norske-pr-talenter-til-cannes-2/ (2015-05-26)
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  • SALMA chooses Trigger - Trigger
    Monsen Brand Manager for SALMA Entrepreneurial mentality Northern Beat and Trigger are really looking forward to starting work and find it particularly encouraging to be part of the continued development of what has become one of Norway s strongest brands In Norway SALMA has become a common term for salmon lion that is so fresh and pure it can be eaten raw You can only take your hat off when you consider what this brand has done to the fish habits of Norwegians and the position SALMA has taken in such a short time But even though the brand is well established in Norway there is a keenness and perseverance prevailing over the organisation which very much characterises hungry entrepreneurs The fact that we are able to be part of the engagement of even more salmon lovers through the creation and dissemination of new SALMA experiences nationally and internationally serves as an enormous inspiration to us says Camilla Kim Kielland Consultant at Trigger Ole André Sannes Strategic Advisor and Partner at Northern Beat agrees SALMA is a customer that we are extremely enthusiastic about working with This is a fantastic Norwegian product and we look forward to responding to SALMA

    Original URL path: http://www.trigger.no/en/nyheter/helt-fersk-kunde-2/ (2015-05-26)
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  • From TV to Trigger - Trigger
    with exciting clients and nice co workers Everyone shares their professional knowledge with each other and I know that I will learn a lot from working with so many skilled people Trigger is a workplace where they really invest in their employees and I m proud to be a part of that says Karoline Bye Olerud Karoline is educated as an event manager from Leeds Metropolitan University In addition she has studied administration and management at the College University of Oslo For the past few years she has worked as a project coordinator and project manager for productions like the Asbjørn Brekke Show Kollektivet 71 Nord Artistgallaen the Norwegian Grammy s and the Nobel Peace Prize Great room for innovation We are very pleased with getting Karoline on board our team She has an exciting and for us a little bit different background which adds useful knowledge to Trigger that we can use in our projects Karoline has already started working with clients and has already proven to have great engagement and knowledge says Henning Brikt Andersen Now Trigger has in total 27 employees Trigger AS Fredensborgveien 24 A 0177 Oslo Norway Design Bielke Yang 47 23 90 55 59

    Original URL path: http://www.trigger.no/en/nyheter/fra-tv-produksjon-til-trigger-2/ (2015-05-26)
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  • NITH’s recruitment campaign gets international attention - Trigger
    printing is an example of a technology that will influence our lives in the future At NITH the students learn a huge amount about tomorrow s technological solutions We therefore think it s relevant to demonstrate how 3D printing works and we hope it will make it easier for potential students to understand how verstile a good IT education can be says Grundseth Exhibiting the heads of the future By taking part in the campaign online you can get your own 3D head printed in full size and this can become part of the exhibition Heads of the future You do this by making a 3D model of your own head on the website fremtidenshoder no which has now been awarded site of the year on Awward Until 15 April several of Norwegian s cultural institutions and most visited places will be able to display NITH s 3D printed future heads for a selected period of time This spring you can experience the exhibition amongst the sculptures in Ekebergparken at Norsk Teknisk Museum technological museum the Stenersen museum Aker Brygge and at The Gathering in Hamar IT technology and digitalisation drives the world Every day new and amazing solutions are created by people who are smarter than the technology These are solutions which make our everyday lives better and easier The exhibition is our celebration of those heads that are now choosing an education which will make the world just a little bit better using technology says Grundseth Increased number of applicants NITH s untraditional recruitment strategy is delivering results through an increase in applicants So far the number of applicants has increased by 22 7 per cent on last year but the number of people signing the contract to start at NITH has increased by 150 per cent What

    Original URL path: http://www.trigger.no/en/nyheter/niths-rekrutteringskampanje-vekker-internasjonal-oppsikt-2/ (2015-05-26)
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  • The future starts tomorrow - Trigger
    for social media 5 Documenting impact in new areas Eventually as the ongoing content marketing hype calms down the need to document impact arises It is not a simple thing to isolate the impact of the work that needs doing as there are multiple touch points with consumers and the road to a purchase decision is long To succeed with content marketing it is necessary to plan long term and to be willing to invest in everything from strategy work content development and distribution to work on innovation Resources must be set aside to monitor listen and document the impact to have a constant understanding of what works and be able to improve a little every single day Therefore a need to document impact in new areas arises so that those who are brave enough to act develop knowledge about what works and what doesn t work 6 Authenticity to break the sound barrier The culture of advertising has been corrupted It is about overselling and promise as much as possible for then to deal with everything as it happens These words belong to Yancey Strickler one of Kickstarters founders who has created a universe of sharing where people are honest and treat each other as equals He thinks authenticity will become more and more important in all contexts going forward He is not alone in thinking that The world we live in is becoming more and more transparent This is why secrecy over selling and lies work have even less impact than previously People can see through the marketing profession s preference for self promotion They don t belive in advertising messages anymore and they have built up a shield to protect themselves against the advertising boasting in all channels To reach the right audience you have to offer real content which is adapted to the audience and the situation they are in Rather than letting the message disturb the audience an increasing number will want to focus on creating content which is so strong that the users seek it out themselves Even more brands and businesses will therefore want to establish themselves in digital communities such as Tumblr Vimeo and SoundCloud It is resource intensive and demands its own understanding of the channel but the benefit is to be seen as part of the community and therefore reach a believable and authentic position with a real opportunity to influence and change brand perception and reputation as long as the content is good enough 7 The internet of things We re tired of saying it but we can t escape the fact that it will be a major part of our lives in the coming years the internet of things Wearables Health tech Clever anything gadgets Context aware devices and services Google Glass will enter the market in 2014 so will Apple s iWatch If you find a gadget that hasn t been connected to the internet by the end of 2014 you can be sure that someone will

    Original URL path: http://www.trigger.no/en/nyheter/fremtiden-starter-i-morgen-2/ (2015-05-26)
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  • Norway´s Least Travelled lands HSMAI gold - Trigger
    Norwegians also those who hadn t had the opportunity to travel before now were free to travel long distance With this goal in mind we started the search for the ten least travelled Norwegians They were the perfect ambassadors to kickstart the revolution and joined Bjørn Kjos on the first flight New York with the new Dreamliner plane The campaign spread in both traditional and social media and reached over four million Norwegians Read the full story about the case and watch case video here The jury s decision Q How do you present a company s core message and create a touching story at the same time A Create the foundation for a revolution by making big changes in the potential costumer s life By engaging the market in an election through social media as well as local newspapers Norwegian was able to locate Norway s Least Travelled persons and took them on a long distance journey to remember The winner is airline company Norwegian and the campaign Norway s Least Travelled Congratulations HSMAI is a worldwide organization for sales and marketing managers representing all fields within the tourism business Innovator of the Year Norway s Least Travelled also received honourable mention in the Social Media category In addition to this Norwegian in collaboration with Kitchen won the category Digital Campaign of the Year with the campaign named Compare New York Prices with Oslo Prices As a well deserved recognition for their daring and innovative campaigns Norwegian has taken on over the last year they could also bring home the reward for Innovator of the Year The jury stated the following in their decision This year as well as previous years they have dared to use untraditional means to communicate with their customers and have been willing to try

    Original URL path: http://www.trigger.no/en/nyheter/hsmai-gull-til-norges-minst-bereiste-2/ (2015-05-26)
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